Adapting to the rapid changes in the streaming space, Netflix has announced price cuts on its plans in over 30 countries across the globe. While India isn’t on the list of countries where the price cuts are applicable, it can be noted that Netflix is struggling to keep up with the competition due to which it is being seen making changes to its approach towards the viewers.
As per Ampere Analysis, Netflix will begin cutting pricing on its plans in regions including Africa, Asia, Europe, Latin America, and the Middle East. The streaming company will be offering discounted prices on its Basic, Standard, and Premium plans, with percentages ranging from 13 to 60 percent. The firm also shared a full list of countries which can be seen below.
The past year was also a tough one for the streaming giant and despite that, the company raised prices of its plans in North America in 2022. Apart from that, the company has also introduced a new ad-supported and cost friendly plan to its service. Currently, this plan is live in over 10 countries and costs $6.99 (approx Rs 578) per month.
Meanwhile, earlier this month, the company confirmed that it is cracking down on password sharing. It said that members can now easily manage who has access to their account, transfer their profile to a new account, and still easily watch Netflix on their personal devices or log into a new TV. Netflix says that Password sharing has impacted its “ability to invest in great new TV and films”, hence, the move to implement restrictions on password sharing.
Members can now set their primary location, ensuring that anyone who lives in their household can use their Netflix account. They can decide who can access their account from the new Manage Access and Devices page.